I am an artist and graphic designer. After working for over ten years for institutions in the culture and art sector such as the Barbican Centre and the Institute of Contemporary Arts and then the leading arts publisher Phaidon, I set up my design and art studio in 2015. I split my time between design commissions and producing my own artists books.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

I was born in the mid 1980's and grow up in London. From always having a fascination with mechanical objects and relentlessly playing with lego as a child becoming a still life photographer seemed like a natural progression. There is something enormously rewarding about creating exactly whats in your head. I try and make my images on first glance look completely perfect but on closer inspection its revealed there are many imperfections, if you look closer at the 'Wrapping Paper Series' you can see all the joins and creases. I think this makes it look and feel like a photograph and not CGI.

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London based director and choreographer collaborating with many artists and companies including Es Devlin, Brisbane Festival, NDT and Punchdrunk. Co-creator of award winning immersive work Sleep No More.