I'm a London based freelance portrait and commercial photographer. I was born in London but grew up in the new town of Milton Keynes then spent most of my 20's getting high and having a ball in the old town of Northampton. I was lucky enough to spend a couple of years in New York City and now I'm back in my beloved London.

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Genevieve Lutkin is an artist based in London and graduate from the Royal College of Art Moving Image and Photography MA programmes. Working in photography and moving image, her work has been exhibited at galleries such as TATE Modern, Mimar Sinan Contemporary Art Museum Istanbul, Pump House Gallery London, Focal Point Gallery Southend and screened at festivals such as UnderWire Film Festival and Alchemy Moving Image Festival. She has also been involved with the Tomma Rum artist residency in Skellefteå, Sweden and has presented research examining ‘The Uncanny’ within moving image at the Academy of Finland and Finnish Anthropological Society interdisciplinary conference in Helsinki, Finland.

Human being

Sofía (b.1989, Argentina)