Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Nicole Chui is a freelance embroidery artist and designer based in Hackney. Her embroidery art is described as messy, brash, and disruptive. She has worked with the likes of Converse, Nike, Gal-dem and Parlophone. In 2019, she was named one of the future faces under 25 by the Evening Standard. 

Digital Designer and Web Developer working on projects with a focus on functional Design with plenty of personality and playful interaction.

Art Director/Illustrator/Graphic Designer

Emilie is a London-based graphic designer and art director from Paris. She has worked on branding projects and retail campaigns for Kickers, Speedo and Ted Baker, created campaign images, trailers, posters and programmes for the National Theatre and currently design book covers for Penguin Books. She is also one of the Ladies Wine Design London organisers. The group is part of an international community of creative women started by Jessica Walsh in New York, and runs monthly events including talks, workshops, portfolio review sessions and informal discussions.