"GUM is not just a store where you can buy almost everything. It is a shopping block where there is a pharmacy, bank branch, and flower shop ... It is a monument of architecture. It is a comfortable lounge area with restaurants and cafes. It is an art gallery and venue for cultural events. It is an integral part of Russian history. It is a symbol of Moscow and it is the closest place to the Kremlin, where you can feel yourself in Europe."
Text: Grigory Revzin.
KM20 is a concept-store, restaurant and gallery in one opened right which was founded by Olga Karput in the historical part of Moscow in 2009. The store has now unveiled its latest evolution, with a new three story space packed with some of best brands. It is now over 2,500 square meters that high fashion brands and labels from young and promising designers co-exist: from Raf Simons and Helmut Lang, Vetements, Gosha Rubchinskiy, Dries Van Noten, Off-White to Cottweiler and Cav Empt and exclusive sneaker collaborations. There's something for everyone. New KM20 is not just a store. It is a place for a magical experience connected to everything modern that is happening with fashion. Objects, installations, furniture – all created specifically for the space in close collaboration with the best current creatives from all fields – this is what new KM20 is.
If you want to get a real idea of what is Russia about, just go a bit to the surrealistic outskirts of Moscow and it will be your adventure for this day...