“GUM is not just a store where you can buy almost everything. It is a shopping block where there is a pharmacy, bank branch, and flower shop … It is a monument of architecture. It is a comfortable lounge area with restaurants and cafes. It is an art gallery and venue for cultural events. It is an integral part of Russian history. It is a symbol of Moscow and it is the closest place to the Kremlin, where you can feel yourself in Europe.” Text: Grigory Revzin.