
Posted by Alexandra Gerber
Living here in Munich, i could sense how the BMW industry has a massive impact on the region (regarding that third of the people i met are studying or have a job linked to cars or machine-industry). By curiosity for this atypical fact, i forced my visit to the “BMW World”, which combines a museum, a platform for clients and sort of a touristic center hold by the group. As I could imagine it is all extremely overdone and slick, but once you got over that, I really enjoyed my visit. It is such a fascinating world. Before that I haven’t quite realised how much this industry is the future.The technologies, the materials, the quality, everything is such more advanced. The best thing to look at is for me the crazy LED-lighthouses. For the first time i thought that the yellow bulb was definitely old school.