Johanna Goodman is an Artist and Illustrator whose work seeks to explore a range of themes in popular culture including the role of the individual in fashion, in history, and in the artistic imagination. Her work draws its inspiration from Magical Realism, Surrealism, and Symbolism and references such cultural artifacts as talismans, idols, and totems. Goodman's work can be seen on posters installed in Subway stations throughout NYC, on skateboards, magazine covers, textiles, ceramics and a gallery wall near you. Her work has been featured in Marie Claire in France, The Guardian in London, Farhenheit Magazine in Mexico, Ms. and Bust in the US and on design blogs like Trendland, Colossal, Vice's The Creator's Project, The Jealous Curator, and the Fox is Black.

A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

Jessica Yatrofsky is a New York-based photographer, filmmaker and author, known for work exploring body politics, beauty, and gender. She received her MFA from Parsons the New School for Design and published her first photography monograph, I Heart Boy, with powerHouse Books in 2010 and her sec-ond photography monograph, I Heart Girl, in 2015. In 2017, she published her debut collection of poetry titled Pink Privacy. Jessica’s photographic work is part of the permanent collection with the Leslie Lohman Museum of Gay and Lesbian Art and the Musem of Sex in New York City. Her photography work has been exhibited overseas and her film work has been both televised and screened at film festivals internationally. Jessica’s writing has also been featured in publications such as Forbes and New York Magazine.

Photograph by Andrew Cenci

Designer and Creative Director in New York