A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

Helga Traxler, born 1984 in Austria, also known as Photosalonhelga – is a Freelance-Photographer with a Masters Degree in Visual Communications. Helga has worked with clients such as: New York Times T-Magazine, New York Magazine - The Cut, Ryan McGinley Studios, Rauschenberg Foundation, Walter Schupfer Management, Mac Cosmetics, Sweden Unlimited, Bullett Media, Conrad Rosett, Mango, Ebay, Allianz, amm. Through the experimentation with the medium she is blurring the boundaries between fashion and art. Helga is known for her cautious, calculated approach and varied photographic style with strong attention paid to details and colour schemes. Her focus is squarely on people. Helga is based in Brooklyn/New York City.

Photo & Production Director, Patron of the Arts

Scott Albrecht is an artist and designer currently based in Brooklyn, NY. His work is a graphic representation of his experiences, often a result of abstracting typography and exploring an idea through a more visual or physical language. Through various approaches, the shapes and relationships within his work are informed by letters and characters from an underlying message inspired by daily events and reinterpreted into his own unique styles.

Artist