About Derrick
A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I’ve partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, “Design for Repair: Things Can Be Fixed,” under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.
https://derrickmead.co/
Current city: New York
A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I’ve partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, “Design for Repair: Things Can Be Fixed,” under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.
 

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I moved to downtown Manhattan in 2002 and now live in Brooklyn's Clinton Hill neighborhood. I know most of my friends through my work designing art books and art-directing fashion magazines. Now that I have a wife and daughter, the most fun parts of my week take place during the day instead of at night.
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Currently based in Greenpoint, Brooklyn
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Lila Barth is a graduate of FIT's photography program. Working entirely in film, both 35mm and 120mm, she uses her lens to cast her subjects as characters, finding settings that are cinematic and realistic. She blends fine art and documentary photography to create a reality that is represented at its aesthetic peak. 
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Olga Feshina is an artist fascinated with new technologies and gadgets. She investigates contemporary girls obsessed with tech gadgets and explores their gestures and poses in relation to these objects.  She depicts the inner child of new tech girls as baby deer with a VR headset who is stunned in admiration and mesmerized with the perfection of the virtual world like all of us. Olga Feshina grew up in Kazakhstan, where she trained as a fashion and costume designer. She attended Karaganda Art School and focused on painting and photography. Later, she studied contemporary costume design at Kazakh National Academy of Arts in Almaty. Among her many design accolades, she created the world’s first sporting uniform for chess—a commission from the International Chess Federation (FIDE). Her training as a designer has heavily influenced her painting style, which includes formal elements of cartoons and digital illustrations. In 2013, the interdisciplinary creative practitioner moved to New York. Feshina has been featured in a number of notable publications, such as W Magazine, Esquire, FAD Magazine, Women Love Tech, Wallpaper, ELLE, and L'Officiel. She has had solo exhibitions at Gallery Tvorchestvo (Moscow); the Shchusev Museum of Architecture (Moscow); Paris sur Mode (Paris); and Mercedes-Benz Fashion Week Russia. Most recently, she exhibited works from “New Tech Girls” at Google’s offices in New York and at a booth for NYAFAIR in Tribeca. -------------------------- On the photo: Olga Feshina at her solo exhibition New Tech Girls - VR Friends at Google New York Jun 18 - Apr 30 2019
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Mike Tully lives and works in New York. He works independently and in collaboration with artists, architects, institutions, and publishers on works spanning artifacts, exhibitions, publications, sound, websites, and writing. In 2022, he graduated with an MFA from the Yale School of Art.
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