Illustrator based between New York and Seoul

Creative Director + Photographer based in NYC

A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.

Anouk Kruithof is a multi media artist; she makes mainly photos as well as video-works, installations, artist-publications, collages and social in situ-works. Anouk Kruithof is fascinated by ‘the mental state of being of humans’ of her time and environment. She responds on people’s struggle to deal with the universal emotions of life. At this moments she lives In New York, because she attends the artist in residency 'photoglobal' at the school of visual arts in New York.