I am pursuing hospitality concepts that are deeply involved in the local scenes and that serve as focal points for entire neighborhoods; concepts that become not just places to stay, but gateways to communities. I am committed to reshape the way people think about hospitality by exploring experiences that stand for a cause and immerse people in meaningful moments. Head of Innovation at Design Hotels and Member of Further, narratum and NeueHouse.
Anouk Kruithof is a multi media artist; she makes mainly photos as well as video-works, installations, artist-publications, collages and social in situ-works. Anouk Kruithof is fascinated by ‘the mental state of being of humans’ of her time and environment. She responds on people’s struggle to deal with the universal emotions of life. At this moments she lives In New York, because she attends the artist in residency 'photoglobal' at the school of visual arts in New York.