A NY-based multidisciplinary visual communicator with a rational visual methodology. My most interest in visual practice is to bring the essence of beautification from nature and make them practical and joyful. Currently, he works as freelance AD/designer for various project that small to big such as NIKE, NIKE NYC, SAMSUNG, DESCENTE, ROBLOX in USA and run a design studio Smile Flower in Seoul, Korea.
“Today, luxury is not lived in the same way as before. Today, luxury is not perceived as it once was. Today we experience two luxuries that do not speak the same language and do not live within the same values."