Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.

Marta Caro is a Barcelona-born graphic designer and art director currently living and working in New York, USA. Coming from a classic graphic design background, her work spans from interactive, branding and editorial design to art direction. Nowadays she works at The Line as lead designer. Say hi! hello(at)martacaro.com

Design Manager, based in New York City, with a very obnoxious Jersey accent.

Wade Jeffree is a New York-based Designer and Art Director whose practice is based upon creating long-standing collaborative partnerships built on honesty and purpose within the fields of art, culture, and commerce. He believes in a life where work and play are forever intertwined. As of 2016, he runs a studio with his wife Leta Sobierajski from Brooklyn, New York.

Born Lima Peru Raised in Chicago