A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

I’m a creative producer and writer who has worked with artists and brands around the world, including Chobani, adidas, The North Face, Stella Artois, Absolut Vodka, Audi, and Apple. I’m currently VP of Creative Production at Chobani, where I’m helping shape the in-house agency model of the future. In my free time, I write poetry and film scripts, and I’m currently developing a script about my family’s immigration story and their escape from a civil war. My work has been recognized at award shows such as Cannes Lions, D&AD, The One Show, ADC, and FWA, and has been featured in publications including Fast Company, Rolling Stone, The Wall Street Journal, and The New York Times.

Photographer + Creator

YuJune Park is a Partner at Synoptic Office, an award-winning design consultancy that works globally with leading cultural, civic, and business organizations to communicate ideas, build experiences, and cultivate new audiences. With over a decade of experience in creative direction, graphic design, and digital strategy, she leads the studio's vision and practice, transforming data into knowledge for diverse clients and contexts. She is a tenured Associate Professor of Communication Design at Parsons School of Design, where she teaches and researches global scripts, archives, and the manifold ways design can unlock human stories and reveal connections through language and information. Park's work has been recognized by Fast Company Innovation by Design, the Webbys, Design Week, the Art Director's Club, and the American Institute of Graphic Arts. She speaks and exhibits internationally, most recently at the Biennial of Design in Ljubljana, the Ningbo Museum of Art in China, and at Palazzo Mora in collaboration with the European Cultural Centre and the Venice Biennale. In 2022, Park was selected for Creative Review's Creative Leaders list, which celebrates global leaders advancing their field.

Caspar Lam is a partner at Synoptic Office, a multidisciplinary design studio operating in the space between design, technology and education. The studio’s work has been exhibited internationally and recognized by Fast Company Design, iDn, Neshan, Etapes, and It’s Nice That.