Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.

Living and working in New York

Kent Rogowski is an artist/photographer living and working in Brooklyn, NY. Kent’s works are often provocative and whimsical manipulations of objects and images that surround us in our daily lives. From teddy bears to jigsaw puzzles and self-help books, he uses and alters mass-produced consumer products as a vehicle for self-expression. By transforming the generic into something personal, Kent questions what these products communicate, and also what role they play in our culture. His first monograph, Bears, was published by powerHouse books in 2007. He has shown his work both nationally and internationally with solo shows in New York at the Jen Bekman Gallery and the Foley Gallery and the In Focus Gallery in Cologne, Germany. In 2000, Kent received his MFA from the Rhode Island School of Design, where he is now a Senior Critic. He has also taught at The Pratt Institute and The School of Visual Arts in New York.

Helga Traxler, born 1984 in Austria, also known as Photosalonhelga – is a Freelance-Photographer with a Masters Degree in Visual Communications. Helga has worked with clients such as: New York Times T-Magazine, New York Magazine - The Cut, Ryan McGinley Studios, Rauschenberg Foundation, Walter Schupfer Management, Mac Cosmetics, Sweden Unlimited, Bullett Media, Conrad Rosett, Mango, Ebay, Allianz, amm. Through the experimentation with the medium she is blurring the boundaries between fashion and art. Helga is known for her cautious, calculated approach and varied photographic style with strong attention paid to details and colour schemes. Her focus is squarely on people. Helga is based in Brooklyn/New York City.

Nadya Wasylko is a New York based fashion and portrait photographer with a love for color and luscious, beautiful moments. Her photography has been published in New York Magazine, Dazed & Confused, Photo District News, The Guardian UK, Soma, Fiasco, Gloss and Bullett magazines, and featured on several publications including LINE a journal, Dazed Digital, The Ones2Watch, and the New York Times Style Blog.