director | photographer

A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

I’m a creative producer and writer who has worked with artists and brands around the world, including Chobani, adidas, The North Face, Stella Artois, Absolut Vodka, Audi, and Apple. I’m currently VP of Creative Production at Chobani, where I’m helping shape the in-house agency model of the future. In my free time, I write poetry and film scripts, and I’m currently developing a script about my family’s immigration story and their escape from a civil war. My work has been recognized at award shows such as Cannes Lions, D&AD, The One Show, ADC, and FWA, and has been featured in publications including Fast Company, Rolling Stone, The Wall Street Journal, and The New York Times.

Jing Wei is a Chinese-born, Brooklyn based illustrator. Her work takes on a variety of applications, from magazine editorials to one-off objects to large scale murals. Jing was previously the illustration director at Etsy, but is now running wild and free as a full-time freelancer. Most days, she can be found in her Greenpoint studio, eating sandwiches and drawing chubby people.

Xinyi Shao is a visual designer based in Brooklyn, NY, specializing in brand identity, editorial design and research. Her work has been recognized and awarded by Core77 Awards, TDC, Graphis Awards, Communication Arts Awards, Creative Communication Awards, IDA Design Awards. Influenced by her former finance background, her emphasis on reasoning and precision has made her value research and process, which brings originality and depth to her work. Within a root in typography and interests in technology, she explores new ways of making according to the rapidly changing world and media environment. She holds an MFA in graphic design from ArtCenter College of Design and a BS from Southern University of Science and Technology.