A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

Lotta Nieminen is a multidisciplinary designer and illustrator from Helsinki, Finland. She has studied graphic design and illustration at the University of Art and Design Helsinki and the Rhode Island School of Design, and has worked as a freelancer in both fields since 2006. After working for fashion magazine Trendi in Finland andPentagram Design in New York, Lotta is now based in NYC, working for design studio RoAndCo. In 2010, Lotta received the Art Directors ClubYoung Guns 8 award and was selected by Print magazine for its annual New Visual Artists review, highlighting 20 international rising designers under the age of 30. Her work has also won honorable mentions at Vuoden Huiput (Best of Finnish advertising and graphic design) as well as in various logo competitions. She has illustrated for the likes of clients such as United Airlines,International Herald Tribune Magazine,Monocle and Bloomberg Businessweek. As an illustrator, Lotta is represented by illustration agency Agent Pekka.

A NY-based multidisciplinary visual communicator with a rational visual methodology. My most interest in visual practice is to bring the essence of beautification from nature and make them practical and joyful. Currently, he works as freelance AD/designer for various project that small to big such as NIKE, NIKE NYC, SAMSUNG, DESCENTE, ROBLOX in USA and run a design studio Smile Flower in Seoul, Korea.

Product & Furniture Design 

Photographer