Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
One day when I was walking around in the hills behind my house, I happened upon this bizarre street. It was as though someone had taken postmodernism and tried to make it into a block of houses. Each one has its own internally complete theme, involving strange colors and sculptural elements attached to the outside walls (gold eggs, wisps of wrought iron). This led me on subsequent walks to name them: the Corbusier House, the Barn, the Preschool Blocks house, the House of Wicca… and so on.
At the midpoint of the Filbert steps, near tourist favourite Coit Tower, The Malloch is a streamline Moderne gem built in 1937. I discovered it after watching Dark Passage, a 1947 Bogart and Bacall film noir. Lauren Bacall's character lives on the third floor and Bogey holes up there. A Deco beauty cruising towards the Bay. It has the coolest lift ever.