Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
This one’s easy to miss because it’s dwarfed by one of the many loud discount stores on Mission selling Day-Glo flowers and phone chargers. When you find it, the inside is tiny; there’s just enough room for you, an espresso machine, and a guy or two playing great music every time. And they have egg creams!