Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
If you can get past the bourgie factor and/or you work down the street like I do, you will come to love this place. It has some of the best food in the city, a Blue Bottle coffee, and an observation deck from which you can watch the ferries come and go, emitting their weird beeps and disgorging tourists. The people who work here are great too (whether or not I dated a baker from the Acme Bread kiosk because of a Craigslist missed connection will be left to history).
One day when I was walking around in the hills behind my house, I happened upon this bizarre street. It was as though someone had taken postmodernism and tried to make it into a block of houses. Each one has its own internally complete theme, involving strange colors and sculptural elements attached to the outside walls (gold eggs, wisps of wrought iron). This led me on subsequent walks to name them: the Corbusier House, the Barn, the Preschool Blocks house, the House of Wicca… and so on.