Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
This one’s easy to miss because it’s dwarfed by one of the many loud discount stores on Mission selling Day-Glo flowers and phone chargers. When you find it, the inside is tiny; there’s just enough room for you, an espresso machine, and a guy or two playing great music every time. And they have egg creams!
At the midpoint of the Filbert steps, near tourist favourite Coit Tower, The Malloch is a streamline Moderne gem built in 1937. I discovered it after watching Dark Passage, a 1947 Bogart and Bacall film noir. Lauren Bacall's character lives on the third floor and Bogey holes up there. A Deco beauty cruising towards the Bay. It has the coolest lift ever.
Gorgeous view of the city in this park/permanent festival! Any beautiful day of the week you will find so many picnickers, hula hoopers, cute dogs, gay boys in their skivvies, ganja cookie salespeople, crazy weirdos and can collectors, it feels like a neighborhood concert is going on! My kind of place, for sure.