Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
At the midpoint of the Filbert steps, near tourist favourite Coit Tower, The Malloch is a streamline Moderne gem built in 1937. I discovered it after watching Dark Passage, a 1947 Bogart and Bacall film noir. Lauren Bacall's character lives on the third floor and Bogey holes up there. A Deco beauty cruising towards the Bay. It has the coolest lift ever.
If you can get past the bourgie factor and/or you work down the street like I do, you will come to love this place. It has some of the best food in the city, a Blue Bottle coffee, and an observation deck from which you can watch the ferries come and go, emitting their weird beeps and disgorging tourists. The people who work here are great too (whether or not I dated a baker from the Acme Bread kiosk because of a Craigslist missed connection will be left to history).