Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
This hole-in-the wall noodle shop reminds me a lot of Taipei, an unassuming place that pleasantly surprises the taste buds. San Francisco has endless amounts of amazing food, but this place stands out because of it's size, taste, and prices. There are only about 9 seats in the place but if it's packed, it's worth the wait. While you wait for your noodles or curry, they'll chop open a fresh coconut so you can hydrate yourself before downing a bowl of pure, salty goodness.