Parasto Backman is the founder of Studio Parasto Backman, a Stockholm based graphic design studio. She mixes commissions with self-initiated projects and her clients include art galleries, theaters, publishers, museums, fashion brands, film production companies etc. A central part of Parasto’s work process is about illuminating power structures in order to broaden the palette of graphic design and create space for other forms of expression, logics and references within the field. To go beyond Eurocentric traditions of thinking and making is her consistent baseline in all kinds of project attained. Since a few years back Parasto is also a Senior Lecturer of Visual Communication towards Graphic Design at Konstfack University of Arts, Craft & Design in Stockholm.

After spending close to nine years in the UK, I am now based in Sweden, currently working as a Senior Designer at KurppaHosk in Stockholm.

My name is Torbjörn Kihlberg and I work as a Designer at The Studio. We combine marketing and design to help brands define their positions, create a unique voice and build sustainable values. I have been studying graphic design and digital strategy, as well as communication and leadership during my learning journey. What I love most about my job is the possibility to develop people, their communication, as well as building strong and interesting brands. I'm very driven by developing my own skills and learning new things and I get very inspired by my incredible colleagues, our interesting clients and entrepreneurship. Everything is possible with the right mindset. I'm always aiming to develop on a personal level, which is one of the reasons why I love traveling and meeting new people. I believe you learn something new from every single person you meet, and that visiting new places gives you new perspectives in life.

My name is Annelie Carlström and I work as an illustrator based in Stockholm, Sweden. I love books, fashion, art and animals! And my lovely daughter Rut. 

Michael Elmenbeck, is a visionary entrepreneur, founder of award-winning night clubs, co-founder of the first e-com site dedicated to street fashion Zoovillage.com in 1998, founder of art and fashion magazine Bon and the creative agency Studio Bon, initiator and co-founder of Stockholm Fashion Week and most recently co-founder of CFHILL Art Space, Scandinavias largest hybrid Gallery in Stockholm.