I am a product designer, illustrator and art director. Currently Lead Designer at Spotify. I split my time between Stockholm, London and New York.

I am an Art Director and Designer based in Stockholm. I mostly work with fashion brands. I have a passion for the cultural world that Stockholm offers and its nature.

Creative Director & Content; photography, film, & sketches. 

Parasto Backman is the founder of Studio Parasto Backman, a Stockholm based graphic design studio. She mixes commissions with self-initiated projects and her clients include art galleries, theaters, publishers, museums, fashion brands, film production companies etc. A central part of Parasto’s work process is about illuminating power structures in order to broaden the palette of graphic design and create space for other forms of expression, logics and references within the field. To go beyond Eurocentric traditions of thinking and making is her consistent baseline in all kinds of project attained. Since a few years back Parasto is also a Senior Lecturer of Visual Communication towards Graphic Design at Konstfack University of Arts, Craft & Design in Stockholm.

I moved to Stockholm about one year ago when I started studying Visual Communication at Beckmans College of Design. After living in super friendly Malmö for three years I feared it would be hard to settle in. It wasn't. Starting in a new school is probably the best way of getting to know people. Especially when it is a small and intense one like Beckmans. Profile picture by Hilda Grahnat.