Founder + Director The Brand Identity

Elizabeth Gabrielle Lee is an artist, researcher and writer. Her practice is guided by the iterations of slow violence and the dynamic between the ‘near’ and ‘elsewhere’. In attempting to disarm instruments of knowledge production, her practice shies away from reduction and completion. Steering away from essentialisms, she is interested in once-forgotten micro and muted narratives. By revisioning fractured traditions, she engages with visual and textual interventions to navigate the nuances of perception and retention. Lee also runs XING, a research platform centered on the poetics and politics of Southeast and East Asian art practices. Assuming form of a shapeshifter, it morphs between localities and temporalities; with(in)flux. A domain of not-yet possibilities, the platform attempts to dismantle matrices concerned with the region from non-dominant perspectives.

Tatale is a contemporary Pan-African concept, telling stories through food, art and culture.

Strategic development of corporate brands It’s not just companies and products that are popular. It’s people who believe in them. Management of brands is about making sure that spark stays lit even after years and distance. And Cornelius Mangold advises people who see brand management as a means to create value – adding to ROI.

Half Japanese Editor/Journalist (WSJ, Newsweek, Modern Farmer etc); contributing editor Monocle magazine. Based in London and occasionally, Tokyo. Founding member of UK/Japan design studio Anyhow.