Designer from Amsterdam working in fashion between Amsterdam New York

The banal, the quotidian, the obvious, the common and the ordinary fascinate me. How do we give meaning to our daily life?

I'm a Dutch graphic designer and art director based in Amsterdam and founder of graphic design studio Mainstudio.

On a hazy morning is a unique photography team with a fresh and playful eye for capturing the things we all love. Husband and wife team Andres and Joyce specialize in both commercial and editorial storytelling. Eternally curious, and with a passion for sustainability and green projects, they scour the globe seeking authentic moments and characters to create rich photographic narratives in a cinematic style, with magical light and lots of detail. When home in canal-side Amsterdam, they enjoy nature walks, home-made vegan pizzas, Twin Peaks, their cats and the fine, fine eye candy films of Wes Anderson.

Iam currently working in Amsterdam. Inspired by the pop-culture, folk art, pound shops and tumblr, fascinated by inventions, colour, movement and compositions. She designs & conceptualises for both cultural and commercial fields. Whether in the digital realm or on a three-dimensional scale, she combines different disciplines and mediums to build engaging experiences.