Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
My studio is situated on top of a Fifties concrete modernist apartment building in the Rivierenbuurt in the south of Amsterdam. The best thing is that my building is just one floor higher then the rest of the houses in the neighborhood so I get a good view of the city and the ever changing Dutch skies. What makes my view really special is the view from the balcony on an inaccessible inner garden. The garden is made on the roof of a parking garage of an office building and nobody can go there since there are no stairs or entrance. Once a year the gardeners come with a tall ladder. They are the only ones that enter the garden ever. The nice thing is that still there is a winding path in the middle of the garden for only your eye to trace it.
De School is my favorite spot in Amsterdam. It opened in January of 2016 on Doctor Jan van Breemenstraat. The place, which used to be a technical school, is more than a nightclub: it’s a restaurant, a café, an exhibition venue, a gym, and many more things. It's owned and run by Post CS BV — the same crew that ran Trouw and Club 11.
The nightclub has a capacity of 700 people, and it's located in the institution's former bicycle storage area. The program focuses on local DJs, who are allowed to play extended sets, but international guests also regularly stop by. The ambiance there is so enchanting that it's hard for me to leave even when I can't feel my legs anymore. It's super dark, fog all over the place, super loud, flawlessly music and introspective humans dancing like there's no tomorrow. Who could ask for anything more?
A theatre hidden in the man made forest on the outskirts of Amsterdam. An impressive setting with impressive shows. Watching an interesting piece under the stars is quite a memorable experience. Further more it's a nice bike ride leading you past rowing waters, fields to play picnic in or a pancake house if you feel like something warm and sweet.