Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
I've always been inspired by old industrial buildings like factories, but unfortunately such buildings have become rather rare in the Netherlands. At the moment you can still find some of the remains of the old harbour of Amsterdam called the ‘NDSM werf’ on the other side of the river ‘IJ,’ but this area seems to be in transition as well. For the time being the NDSM werf is a creative place where a lot of activities are taking place. The best part for me is the 'Y-helling' to enjoy the (modest) skyline of Amsterdam and to write graffiti.
One of the few professional hardware stores in the city centre of Amsterdam with a great knowledgable staff. Whatever you’re building problem, they have the answer for you, both in advice and in material solutions. I just really love hanging out there. For me it’s one of the best places to get inspiration from. When building a set, I usually go there with a vague idea of what I want to make and then fill in the details by looking at the materials they have.