citylikeyou — Volkskrant Buiding — Amsterdam by Simon Wald-Lasowski

A few years ago, the Volkskrant (one of the countries biggest newspaper) moved office to a new location. Their old headquarter now houses hundreds of artists and musician; along with dance studios, a bar/club with panorama over the city, a dreadlock ‘doctor’, a Russian cultural centre, a cyberpunk gallery and my photo studio on the 4th floor. It was a conscious choice by the founders to create a total melting pot. In the basement for example, 3 doors away from our music studio, you will find some cheerful weed smoking hiphop producers from the Bijlmer (the ‘ghetto’ of Amsterdam); an ex-yougoslavian hardcore drummer with a full analogue recording studio and a ballet school run by an obese woman in her 70’s. Ok, it might seem artificial, but it really is quite magical!

Website
volkskrantgebouw.nl

Address
Volkskrant Buiding, Volkskrant buiding, Amsterdam, Netherlands

Photographer Art Director

Current city: Amsterdam

simonwaldlasowski.com

Simon Wald-Lasowski (Paris, 1980) is a freelance photographer and art director. He makes colorful, fun, twisted work by use of bricolage, word play and ‘cliché bending’. Lighthearted at first sight, his images often reveal a certain depth on second inspection. His approach is always very personal, which blur the boundaries between autonomous and commissioned work. He lives in Amsterdam and graduated from the Gerrit Rietveld Academie in 2004 as a graphic designer. Occasionally he also works as a Wedding MC.

More Places in Amsterdam 100

Amsterdam / Restaurant

Located in the industrial area of the north resides this asian infused restaurant / bar. They offer a refined sharing menu, with a fine selection of natural wines and sakes. Accompanied by sweet tunes blasting out of their Japan inspired sound system. lights by nikki hock photo by Samira Kafala

Amsterdam / Cinema

Gorgeous cinema near the Rembrandtsplein. Built in the early 1920s in a very rich architectural style that mixes Jugendstil, the Amsterdam School and Art Deco, the cinema was meant to be a temple for cinematography. The entrance and the main auditorium (Zaal 1) are just simply stunning. It’s been recently restored in its former splendor and is now owned by big distributor Pathé Cinemas. Though a lot of people have been criticizing the fact that a beautiful cinema as this is now exploited by a big commercial chain, I sort of like that fact that also the big blockbusters are usually screened here. It feels like the old days where I imagine you’d simply get overwhelmed by the place and the film and its technique. So my advice is: whatever (crap) plays in Zaal 1, just buy a bag of popcorn, sit back and enjoy.

Amsterdam / Place

At the Damrak on the daily journey between home and studio, my eye is continually drawn to the emblem that has functioned as a façade ornament on the corner of the Beurs van Berlage for more than a hundred years. In combination with the past function of the building - trade centre - and in relation to the present financial crisis, the timeless maxim gains extra significance: ‘Dis-pe-reert niet’ (‘Do not des-pair’).

Amsterdam / Market

Open Monday mornings and Saturdays all day, there's always something to find at this market. Lots of vintage items, the most gorgeous florals, and fresh food for making an amazing dinner that night.

Amsterdam / Architecture

View from my studio. I love the view from my studio. It is at the University campus and has a great architectural mix of old and new buildings. It is special to have such a large area in the centre of small Amsterdam where it is quiet, no traffic and no stores.