Jerry Stifelman directs his flmmaking collective, CreatoDestructo Imagery and is a freelance writer and creative director for commercial brands that stand for something. He is an authenticity junkie, describing himself as “drawn to pretty much anything that comes a deep and true place, whether it’s funny, ugly, beautiful or ferce.” His commercial work frequently takes him to large cities in other countries, but he loves his little home city of Carrboro, which he describes as “the funkier, gritter, hippier ( and hipper), less posh neighboring town to Chapel Hill, home of the University of North Carolina. It’s an easy place to live, easy to bike everywhere, near the airport, and has loads of culture and the sense of optimism that comes from lots of students at the phase in life where all roads are open and anything is possible. It’s also a place of great style — lots of people expressing themselves without listening to anyone else. It’s also an easy ride to the Blue Ridge Mountains and the beaches.”