After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Raul de la Cerda (1988), Mexican industrial designer. Trained as a designer in Mexico, Paris and Madrid, looking to have a proper understanding of design, to produce new proposals in products and spaces, always starting from a concept without forgetting his identity, his context and the essence of each project. In 2012, he became independent and started a design firm with his name, Raul de la Cerda. He has won several awards, like the first place in the category of "utilitarian object" in the National Silver Price "Hugo Salinas Price 2015". He has been in several exhibitions at fairs and museums like Desgin Week Mexico, Abieto Mexicano de Diseño, Salone del Mobile (Milan), Salone Satellite (Milan), Cervantes Academy (Madrid), Zona Maco (Mexico), The London Design Festival (London), The Franz Mayer Museum (Mexico), among others. His inspiration is life, the continuous curiosity about things, travel, art, his family, the people around him, his country; Mexico, his history and the passion and the desire to have to do things different.

Ksenia Tokmakova is an Interior Architect and Designer. She is currently based in Moscow and works on personal and commissioned projects internationally. Her expertise covers various mediums: from editorials to curated environments and set design which opens her up to many ways of different contexts.

From Los Angeles ~ Living in NYC ~ Architectural Designer at Snohetta ~ Currently a student at the School for Poetic Computation

Alba Abiad is a half Spanish-half Syrian architect, graduated from ETSAB (Barcelona). She lived in India, Japan, China, Austria, Greece and Spain studying and working with renowned architects and artists such as Bijoy Jain, Kengo Kuma, Arata Isozaki, Riken Yamamoto, Ricardo Bofill. In a permanent state of movement, she works with natural materials that emerge from the ground and return back to the ground, like the human body.