Interview with Bénédicte Burguet-Journé

Bénédicte Burguet-Journé is the senior editor of Vanity Fair France magazine and author of the book: What is it about Paris & Fashion. With 10 years of experience as a journalist and editor, she worked as an expert lifestyle writer for Le Figaro and wrote political stories for Shanghai Daily.

Could you tell us a bit about yourself?

I am senior editor for Vanity Fair France magazine and author of a book: What is it about Paris & Fashion. I deal with fashion, jewelry and beauty. I have been doing this job for more than 10 years and I am still as passionate as ever. My desire to write and talk about the talents that surround me and that I meet was born when I was young. I grew up in Paris and the aesthetics of this city, its taste for the Arts, its history and the creativity that bubbles up have had an impact on the way I see the world. I am very sensitive to the beauty of things, of a garment or a painting. Doing this job is a dream for a woman as curious as me.

What initially inspired you to pursue a career in Journalism?

Initially my taste for fashion and my desire to write. Journalism was the combination of these two passions. I was also lucky enough to graduate young and to be able to "test" this world to see if I could find work, like it, be competent.

How would you describe your creative process?

Everything inspires me. My creative process consists of observation. From these observations, I draw ideas, angles, subjects. The world of luxury is a wonderful mirror of our time. Observing the different artistic currents, the street, the social demands, everything gives a great light on our time and is therefore a source of inspiration.

How much does your city and surroundings affect your creative output?

Paris is an artistically rich city. Every street is a work of art in itself. It has a very special history related to fashion and the arts that continues to attract many talented people. It's lucky to be in such a creative environment every day. Going to a museum, an exhibition or visiting a new store, seeing a color, a shape or smelling an atmosphere has the power to feed my mind.

What do you struggle with the most in terms of working and living in a city like Paris?

Traffic! It's been hellish for the past few years. Being a journalist means meeting people. And wasting hours in traffic is a real handicap. Especially when, like me, you have between 3 and 6 meetings a day.

The responsibility of the council in every city is to provide a solid foundation of design, art and cultural facilities, is that still evident in Paris?

Paris lives a lot on its assets. The main cultural places are very old. What is very dynamic in the city, however, is the programming. We have very high level exhibitions, concerts and fairs.

Do you think it is also the responsibility of the artist/creative to improve the quality of people's lives in their city?

Probably when you're in design or involved in decision making at a municipal level. As a journalist for a monthly magazine, I write on a national scale, not a local one.

Can you tell us about any current or future projects that you are particularly excited about?

I am thinking about developing video formats. I also have two upcoming collaborations, one of which is with a ceramic artist: Pia Chevalier. It's another means of expression than the writing process. I realize that today I also like to create: to shape objects, jewelry, accessories. I would love to explore this path this year by multiplying the collaborations.

If you could add or change something about Paris, what would that be?

Definitely the safety and cleanliness of the city.

If you could choose any artist/creative to collaborate with, who would that be and why?

Pierre Yovanovitch pure french chic.

What do you do to switch off?

I sleep and work out. More precisely, I do indoor cycling at Dynamo. This very cardio discipline is the only one that turns my brain off.

What Does Home Mean to You?

Our Parisian apartment that I love, with my husband and my daughter. The three of us cooking, laughing, playing, reading.

Describe the perfect day for you in Paris.

If it's a work day, it would be a day with a 7:30am gym class followed by lots of very inspiring and rewarding meetings. A home cooked dinner with my husband and daughter and 45 minutes of reading before bed. A weekend day: introducing my daughter to a new activity and seeing her look on in wonder. Then a dinner with my husband or a big table with friends in a restaurant I love.

Sometimes people relate a specific smell to the city they live in or the place they grew up, does Paris evoke a personal smell to you?

The smell of Paris in the rain. It is a scent that marked me in my childhood because the city changes its smell after a storm.

If you weren’t living in Paris and could choose any city to live in where would that be, and why?

That's a tough question because I've never lived anywhere else. I might like New York.

SATURNE - Designed by Pia Chevalier and Bénédicte Burguet-Journé

paris by Bénédicte Burguet-Journé

A selection of places in Paris - recommended by Journalist Bénédicte Burguet-Journé. See Bénédicte's citylikeyou profile page here

More Interviews

John Mastro is a designer and creative director from Melbourne, Australia, with over 15 years of experience in brand strategy, identity design, and packaging design. In 2015 he founded Date Of Birth, a brand creation agency specializing in identity and experience design. We caught up with John to talk about design, creativity and living and working in the city.
Read More
Currently living and working out of New York City and Portugal, the Argentinian native Constanza Vallese developed an early interest in art from observing the projects of her family. She was encouraged by her grandmother’s oil paintings, her father’s experiments in sculpture, and her mother’s affinity for interior design. After studying film at UBA (University of Buenos Aires) she moved to New York. We caught up with Constanza to talk about creativity, the inspirations behind her work and living and working in the city.
Read More
Born into a working-class family in Sao Paulo, Brazil, Jorge Camarotti is a Brazilian filmmaker based in Montreal since 2003. Since his beginnings in filmmaking 10 years ago, Jorge has directed a dozen short films, both documentary and fiction, remaining true to his mission of giving voice to the most aggrieved individuals of our society. His most recent project 'Ousmane' has been screened in more than 60 festivals around the world, and the film won 15 awards including two Academy® Awards Qualifying Festivals.
Read More
Alice Mourou is the founder and creative director at .Oddity Studio, a branding and innovation design agency based in Hong Kong. She believes in simple ideas that build brands stories, from strategy to visual language and tech. Her designs are often described as distilled to the core essence where nothing can be added or removed. Her work has been appreciated by international design associations such as D&AD, One Show, Art Directors Club, Asia Pacific Awards and Hong Kong GDA.
Read More
Emma Eriksson is currently living and working in New York City as Head of Creative at Forsman & Bodenfors with brands like Crocs, Inkbox, and Diageo. With more than 20 years of creative experience in Sweden and the US, Emma has developed award-winning work for Häagen-Dazs, Absolut Vodka, H&M, MTV and Åhléns Department Store. Prior to joining Forsman & Bodenfors, Eriksson co-founded the creative agency Le Bureau in Stockholm, where she spent 12 years.
Read More
Bosnia and Herzegovina
Hong Kong
New Zealand
Puerto Rico
South Africa
South Korea
Sri Lanka
United Arab Emirates