Type and motion-led graphic designer currently based in London, specialising in brand and editorial.

Nicole Chui is a freelance embroidery artist and designer based in Hackney. Her embroidery art is described as messy, brash, and disruptive. She has worked with the likes of Converse, Nike, Gal-dem and Parlophone. In 2019, she was named one of the future faces under 25 by the Evening Standard. 

Illustrator based in London

Director, Regular Practice

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.