Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Liz Rowland is a freelance Illustrator based in London.

Alys is a photographer based in north London. Her work has been included in over twenty international exhibitions, most recently at the Rencontres d'Arles in France and Somerset House, London. She was named Sony World Photographer of the Year 2018 for her series 'Ex-Voto' and the work was published by GOST Books in 2019. 

London based illustrator

moving a of b into a and b with material, process, and form.