Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Record Label Owner

Freelance animation director in London.

Grace Helmer is a Brighton-born, London-based illustrator and artist. She has put her paintbrushes to work for a range of clients, such as Apple, Google, Octopus Books and HarvardX. Natural forms, people watching and a sense of adventure inspire Grace’s playful and colourful work. Her compositions capture the feeling of discovery when you visit somewhere for the first time, and celebrate the beauty in the everyday.

Elinor Portnoy is a London based product designer with a focus on materials and crafting methods. She grew up in Tel Aviv, Israel, but moved to London, to earn her MA from the Royal College of Art. Since graduation she's been working as a product designer for various companies in the creative industry while making, selling and exhibiting her own work at prominent galleries and design stores.