After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

I’m an illustrator, maker and art director based in London and work with photographers to create images for clients such as the V&A, Orange, The New York Times, Creative Review and Wallpaper*. As part of Peepshow Collective I work collaboratively with the other members on exhibitions, animation and installation projects. Portrait by Jenny Lewis.

A London based, Director + DJ/Radio Host Loves; Exploring and the sunshine, beaches, SUP and surfing, boats, trains & automobiles. Hates; being in one place too long and the cold.

I was born in the mid 1980's and grow up in London. From always having a fascination with mechanical objects and relentlessly playing with lego as a child becoming a still life photographer seemed like a natural progression. There is something enormously rewarding about creating exactly whats in your head. I try and make my images on first glance look completely perfect but on closer inspection its revealed there are many imperfections, if you look closer at the 'Wrapping Paper Series' you can see all the joins and creases. I think this makes it look and feel like a photograph and not CGI.

Architect and designer in Hackney