Director, Regular Practice

A London based, Director + DJ/Radio Host Loves; Exploring and the sunshine, beaches, SUP and surfing, boats, trains & automobiles. Hates; being in one place too long and the cold.

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Industrial designer who creates playful home decor. Founder of Dyslexic Design. Originally trained as a model-maker in the film and television industry. Jim then went on to teach at a special needs school in London before completing a Master’s degree (2006) in Industrial Design at Central Saint Martins College of Art & Design (part of London’s University of the Arts). In 2016, Jim curated an exhibition called Dyslexic Design, which was designed by Ab Rogers and hosted by designjunction. The show challenged perceptions of dyslexia by accentuating its positive effects and its close association with design.

Ginko Yang is an illustrator & graphic designer based in London & Shanghai.  Researching in Central Saint Martins, she is now working on imaginary landscapes and the life-long subject of how to chill.