The Party Superstore was/is my absolute favourite London shop until it was bizarrely attacked and gutted during the summer London riots. They have been since adopted as a concession by the local Debenhams but you can still savour the full delights of the products and nonsense on line.
Best Udon in London, with an exceptional specials board. The head chef Shuko Oda opened the first restaurant in Soho 11 years ago, and they now have restaurants in the City and on Broadway market. Great for kids, our son loves the Mackerel udon.