Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Sustainable fashion writer and editor, former fashion editor for Metro newspaper. Founder of hownowmagazine.com

I am an artist and illustrator based in London, originally from Lublin, Poland. 

Elinor Portnoy is a London based product designer with a focus on materials and crafting methods. She grew up in Tel Aviv, Israel, but moved to London, to earn her MA from the Royal College of Art. Since graduation she's been working as a product designer for various companies in the creative industry while making, selling and exhibiting her own work at prominent galleries and design stores.

I am a filmmaker and photographer from London. In 2009 I exhibited my reportage America project 88 Days at Bloomsbury's Orange Dot Gallery. Having recently finished a 35mm 15-minute short, I am now writing a feature film. I am also currently organising my next photographic exhibition, Sweet India, which I made last summer.