Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

I'm a digital product designer based London working for a small charity.

Large scale natural world images hand printed in his darkroom in East Sussex

Joanne Hummel Newell (b 1982) studied at Kingston University London from 2001 - 2004 and at The Royal College of Art, London, from 2004 -2006. Joanne is Co Director of artist run organisation Foal Arts is currently represented by Folly and Muse Gallery, London/Munich and Newblood Art London. Recent selected exhibitions and short lists include WW Gallery collateral exhibition at the 53rd Venice Biennale, Jerwood Drawing Prize, RA Summer Exhibition, Royal Watercolour Society Contemporary Competition, Shoosmiths Art Prize, The Other Art Fair London and Art MUC Munich with Folly and muse Gallery. Press features include the UK Times and Observer Newspaper, Fresh Paint magazine selected by Andrew Salgado, After Nyne Magazine, women in art issue. Works are included in public and private collections in UK, USA, Hong Kong and Australia. Joanne has also received a number of Arts Council England Grants for the Arts Awards for temporary installations and projects.

Creative director and designer