Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Record Label Owner

Photographer and film maker

Carla Borel is a London based portrait and fine art photographer. Her personal work addresses themes of transience, identity, community, isolation and loneliness. Her Stillsoho series has been described by Town magazine 'as one of the most iconic portrayals of London in recent years.' Born in Paris, raised in Las Vegas and a Hampshire village, she was formerly a croupier in Mayfair casinos; a bar tender at the French House in Soho; production assistant to legendary advertising photographer John Claridge; a gallery girl in London’s art world, working with influential curator Emma Dexter; and assistant to Beat Generation expert, Barry Miles. Her work has been published in AnOther Man, Harper's Bazaar, German Vogue, L'Uomo Vogue, Port, Town, Elephant, the Daily Telegraph and the Guardian. She recently had a solo exhibition of male portraits, Homme Libre, in London, was in the London Calling Photocopy Club exhibition and was included in Conceal/Reveal at Photo Oxford. 

Photographer Anton Rodriguez was born in Germany but raised in Liverpool, he is now based in London. He shoots a mixture portrait and fashion alongside his personal project "Barbican Residents".