Tatale is a contemporary Pan-African concept, telling stories through food, art and culture.

Freelance photographer Liz Johnson Arthur has worked for everyone from Sunday Times, Observer magazine, ID, Dazed & Confused, the Face, Fader magazine. Toured with M.I.A, Blur, Seun Kuti and Lady Gaga to name a few, and during all this time her Black Balloon Archive has been growing and growing - with no end in sight.

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Joe Joiner is a freelance design creative raised and based in East London. Since graduating from Chelsea College of Art & Design, he has built himself a multi-disciplined portfolio that contains a wide variety of clientele, media and approach; with work recently featuring on It's Nice That and Bitique.

Elinor Portnoy is a London based product designer with a focus on materials and crafting methods. She grew up in Tel Aviv, Israel, but moved to London, to earn her MA from the Royal College of Art. Since graduation she's been working as a product designer for various companies in the creative industry while making, selling and exhibiting her own work at prominent galleries and design stores.