London based illustrator

Design Director at The Chase, formally at Pentagram

Freelance Illustrator currently based in South London.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Sonya Dyakova is an art director living in London, who founded Atelier Dyakova, a multi-disciplinary, award winning visual communication agency. She leads a chaotic life with her photographer husband Edward Park and two beautiful children.