Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Film director based in Paris and London

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photographer

Sonya Dyakova is an art director living in London, who founded Atelier Dyakova, a multi-disciplinary, award winning visual communication agency. She leads a chaotic life with her photographer husband Edward Park and two beautiful children.