Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Creative director

Louise Pomeroy is an illustrator based in London. After graduating from Kingston University'08, Louise has gone on to win a D&AD New Blood award for her book of illustrated shorts 'I Married a Toyboy Convict'. Recent clients include Random House, No Brow, Super Superficial and Suzuki Motoden.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Robin Brown is a visual artist and set designer who specialises in creating tangible landscapes, fictional settings, exacting period recreations, drawing character and narrative through environment.