Architect by training, computational designer and software developer by trade. A third culture kid seeking out counterculture establishments and subversive design communities around the world.

London based womenswear designer, currently running the Sophie Cull-Candy label. Alongside this I am also the Fashion Editor for Sigh Journal. 

Joanne Hummel Newell (b 1982) studied at Kingston University London from 2001 - 2004 and at The Royal College of Art, London, from 2004 -2006. Joanne is Co Director of artist run organisation Foal Arts is currently represented by Folly and Muse Gallery, London/Munich and Newblood Art London. Recent selected exhibitions and short lists include WW Gallery collateral exhibition at the 53rd Venice Biennale, Jerwood Drawing Prize, RA Summer Exhibition, Royal Watercolour Society Contemporary Competition, Shoosmiths Art Prize, The Other Art Fair London and Art MUC Munich with Folly and muse Gallery. Press features include the UK Times and Observer Newspaper, Fresh Paint magazine selected by Andrew Salgado, After Nyne Magazine, women in art issue. Works are included in public and private collections in UK, USA, Hong Kong and Australia. Joanne has also received a number of Arts Council England Grants for the Arts Awards for temporary installations and projects.

London based Graphic Designer

Toby is a London based Graphic Artist who creates his work through a process of photography and digital manipulation, drawing with a dot he combines his strong colour sense and composition to produce pared down visuals with a more free painterly result. Clients have included Issey Miyake, Y-3 , Nike, and producing visuals for the Kylie X World Tour and Jay-Z Blueprint World Tour to name but a few.