After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

I was born in the mid 1980's and grow up in London. From always having a fascination with mechanical objects and relentlessly playing with lego as a child becoming a still life photographer seemed like a natural progression. There is something enormously rewarding about creating exactly whats in your head. I try and make my images on first glance look completely perfect but on closer inspection its revealed there are many imperfections, if you look closer at the 'Wrapping Paper Series' you can see all the joins and creases. I think this makes it look and feel like a photograph and not CGI.

Fashion Stylist & Consultant, Co-founder of E.L.V. Denim www.elvdenim.com

I'm an artist/ photographer based in London and Mumbai. I'm Interested in history, current affairs and cultural identity. I'm inspired by my immediate surroundings. I travel a lot and always make work in the places I visit. I often turn my attention towards architecture in order to examine the identity of the places I visit. I work intuitively in a documentary manner as it allows me more in depth involvement with my subject. I only use film/analogue processes, mainly mediaum and large formats. These are preferred as they are more precise and slower and aenable me to take time over the composition, to produce a more thoughtful and deliberate image, as compared with the snapshot/hit and run type of photography.

Product Designer based in London