Shortlisted as Emerging Woman Architect of the Year by Architects Journal,‘new talent’ by the Guardian and ‘one to watch’ by Wallpaper’s Editor Tony Chambers in 2012. Pernilla Ohrstedt was born in 1980 in Stockholm. Her design output has been both in the UK and abroad, spanning the disciplines of experimental art, architecture and curatorial practice. In 2011 Pernilla set a collaborative architecture partnership with Asif Khan. She has collaborated on several celebrated projects with Asif, including Future Memory Pavilion 2011 for British Council and Royal Academy of Arts in Singapore, Cloud 2011 for Design Miami Basel and Colette, Paris. Pernilla & Asif are currently designing Coca-Cola’s pavilion for the London 2012 Olympic Park. The 1000sqm Pavilion is an experimental building called the Beatbox. Collaborating with the music producer Mark Ronson the pavilion seamlessly integrates innovative sound technology and experimental design into a piece of architecture that the visitor will be able to play like a musical instrument.

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Designer. Lover of the weird and the wonderful.

Since graduating in photography from Falmouth in 2009 Toby has lived in London working for clients such as Channel Four the Guardian and the Photographers Gallery. His work has been included in awards such as the Taylor Wessing Portrait Prize, The AOP and Magenta Awards. Toby was recently selected as one of the LPA Futures and is now Represented by Lisa Pritchard Agency.

Catarina Pereira is a Berlin-based Designer and Art Director. She has worked with several renowned studios, most notably Saville Associates, John Morgan Studio, Winkreative, Construct and Kiku Obata, and has over ten years of experience specialising in editorial, branding, fashion and cultural work. She now works independently on a variety of projects under the Voodoo Voodoo umbrella, or as a freelancer with other creative studios.