After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Grace Helmer is a Brighton-born, London-based illustrator and artist. She has put her paintbrushes to work for a range of clients, such as Apple, Google, Octopus Books and HarvardX. Natural forms, people watching and a sense of adventure inspire Grace’s playful and colourful work. Her compositions capture the feeling of discovery when you visit somewhere for the first time, and celebrate the beauty in the everyday.

Toby is a London based Graphic Artist who creates his work through a process of photography and digital manipulation, drawing with a dot he combines his strong colour sense and composition to produce pared down visuals with a more free painterly result. Clients have included Issey Miyake, Y-3 , Nike, and producing visuals for the Kylie X World Tour and Jay-Z Blueprint World Tour to name but a few.

Product and furniture designer 

I am Digital Design Director at The Guardian. Director of RoomFifty and a graphic designer based in London.