Creating social media for entrepreneurs in creative industries by working personally to tell their story + showcase their style.

Xoana Herrera is an Argentinian director, designer and illustrator based in Los Angeles, CA, she finished her studies in the University of Buenos Aires. She loves to find ways to create simple solutions, she gives a huge importance to color, shapes and loves create characters. She defines her style by the delicate use of geometric shapes to create joyful characters and colorful backgrounds. Before landing in LA, she worked for a number of different studios in both Argentina and Europe. Her passion for illustration and her exquisite taste makes her one of the most promising artists in the motion graphics world She currently works as an Art Director with the amazing and talented people at Buck.

Micaela McLucas is a filmmaker and artist based between Los Angeles, Paris and London. She studied at the Université Paris 1 Panthéon Sorbonne and completed her MFA in Contemporary Photography at Central Saint Martins in London. Raised between Argentina and LA, always on an airplane, always out of context. Three passports, four languages, learned every life lesson by getting kicked in the teeth, which is why her work hits the way it does. Her influences range from trash TV to French philosophy and cinema has always been the core obsession. Her work moves between fashion, theory and lived experience in ways that feel both precise and unruly. The world she builds is psychedelic, intimate and unapologetically feminine. She mines her own life for material and uses it to collapse fantasy and confession. Everything is neon soaked, surreal and intrusive, not to escape reality but to pierce it. She's currently writing and developing her first feature film while continuing her studio practice.

Trying some things out

Sports.