Julie Piatt aka “SriMati” is a mystic mother, musician, artist, chef, author and healer who has lived her life immersed in devotion and expansive creativity. She is the founder and creator of SriMu; Do Life, Not Cheese. A sacred offering of healing our world, SriMu's mission is to create the best cheese in the world via an artisanal black label NOT cheese food offering that lavishly nourishes and sublimely satisfies every craving of cheese lovers everywhere. SriMu is the next evolution of cheese and is Universal; paleo, vegan, gluten free and dairy free.

Hector is a fashion photographer originally from Spain. He studied at Escola Massanna in Barcelona and assisted photographers Cesar Lucadamo, Txema Yeste, Enrique Badulescu, and Stephan Ach among others before beginning his career in photography. Clients include ZARA, Massimo Dutti, GQ, ELLE, Leica, Intermix, Carl F. Bucherer, The Last Magazine. VS, Loewe, and most recently, the United Nations. Hector is also the Co-Owner of BOON showroom in Paris.  Danielle is a model and designer from Los Angeles. She studied fashion design and has a BFA from Otis College of Art and Design. She is the  Co-Founder and designer for The Gilded Fox, a vintage inspired jewelry company. Her work has been featured in Galore mag, Buzzfeed, and Ellements magazine. Collaborations include Diptyque Beverly Hills, NARS. and PaliHouse. Hector and Danielle currently live in Los Angeles and New York. 

Seth Armstrong is an artist, born and raised in Los Angeles. After studying painting in Northern Holland, he received his BFA from the California College of the Arts in San Francisco and Oakland. He likes to paint flying cars and pretty ladies, among other things. After 9 years away from home, he now lives and works back in Los Angeles.

Mimi Cave is a Director based in California. She was born and raised outside of Chicago, and has a background comprised of dance, film, theater, music and yoga.

Weekends is a design studio with a passion for interior design, branding, concept, and creative consulting. With studios in Paris and Los Angeles we specialize in introducing emerging brands to international markets