Daniela Spector studied photography in Miami and escaped the heat and Pitbull by fleeing to New York where she honed her skills in photography and set up shop. A curious photographer, her work crosses genres with a satirical and formalistic approach.

Joan Wong is a designer that creates visual responses to narratives. She has designed book covers for Penguin, Random House, Alfred A. Knopf, Farrar Straus and Giroux, New Directions, Simon and Schuster, and Harper Collins. She is also a frequent collaborator with the New York Times, creating spot illustrations for their articles. In 2018, she curated and illustrated a collection of online stories about “lives that could have been” called “Sister Life.”

Creative working in a NY-based collective.

Zoë Williams creates otherworldly creatures that are inspired by dreams, visions, and the collective unconscious. Born in 1983 in New Orleans, LA, Zoë Williams holds a BA in Fine Art from the University of New Orleans and a Certificate in Fiber Art from the University of Washington. Her work in needle felted wool has been exhibited in galleries around the world. She currently lives and works in New York City. Portrait photo by Walt Cessna.

Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.