I believe that jewelry should be a characteristic of the wearer; as distinct and individual as the person who wears it.  Always earthy and metal prominent, my form of design is to present a contemporary take on traditional items. Whether the project is to repurpose inherited pieces, design a custom item, or simply add to our collection, the process is very intentional. Since Sustainability and small-scale production is my main focus, our pieces are never mass-produced or ready to ship and I take pride in the intimacy of creating made to order pieces.  

I am Aiqi Zhang. I love seeing what happens in the extremes, it is also the way I deal with graphic design. Currently, I’m prototyping in all dimensions. With each project, I look for ways to bring my work into a spatial and digital world, allowing people to experience it in new and exciting ways. My desire is to create a multidisciplinary practice with no boundaries.

Modern Desert Magic.  Surreal Minimalism.

mother * artist * author * shop owner www.shop-generalstore.com

Travel & lifestyle photographer based in Los Angeles and London.