To really reach/understand a city you must live there or, at least, acting like you do. Nothing makes you feel more like a Milanese D.O.C. than stopping by Frida's on a Sunday morning to buy some flowers. Located in Brera this tiny shop has an extraordinary colour palette of flowers and plants. After that we just take a walk in the neighbourhood holding our bunch of Brassica Oleracea and our day is made.

1990, SEPTEMBER: CARLA SOZZANI, FORMER FASHION EDITOR AND PUBLISHER, OPENS GALLERIA CARLA SOZZANI FOR PHOTOGRAPHY, ART AND DESIGN IN A CONVERTED GARAGE N° 10 OF CORSO COMO IN MILANO. SINCE THE OPENING,OVER 250 EXHIBITIONS HAVE OFFERED AN INTENSE VARIETY OF CULTURES AND GENRES IN THE WORLDS OF CONTEMPORARY CULTURE. THE GALLERY HAS ITS OWN PUBLISHING COMPANY ALSO DEDICATED TO ART, PHOTOGRAPHY, FASHION AND DESIGN. THE SAME YEAR THE GALLERIA CARLA SOZZANI IS GRADUALLY JOINED BY A GARDEN CAFÈ AND A BOOKSHOP. NEW AND CLASSIC PUBLICATIONS ON ART, ARCHITECTURE, LITERATURE, DESIGN, GRAPHICS AND FASHION, WITH A STRONG EMPHASIS ON PHOTOGRAPHY AND A SELECTION OF MUSIC FROM ALL OVER THE WORLD CAN BE FOUND HERE. BROWSING IS ENCOURAGED...

The owners were an industrial family of the XX century. We’ve been there a couple of times and we suggest it to every friend who is coming to town. You walk through the villa in the exact way they left it. You can see their personal pictures framed in the living room, their wardrobes and drawers full of stuff, like a pair of silk scarves especially designed by Monsieur Christian Dior for the sisters Gigina and Nedda Necchi, even the big marble’s bathrooms designed, like the entire house, by the architect Piero Portaluppi are inspiring.

Uberta Zambeletti is a storyteller, and this shop is the one truly favourite fairytale she likes to tell the most. Wander around this cabinet of curiosities and discover how to live your own fairytale through clothing; how to look cool every day, at any moment.

A small family restaurant with very tasty Italian cuisine (be sure to make reservations for the evening)