To really reach/understand a city you must live there or, at least, acting like you do. Nothing makes you feel more like a Milanese D.O.C. than stopping by Frida’s on a Sunday morning to buy some flowers. Located in Brera this tiny shop has an extraordinary colour palette of flowers and plants. After that we just take a walk in the neighbourhood holding our bunch of Brassica Oleracea and our day is made.
Website
fridas.it
Address
Frida’s, 18 Corso Garibaldi, Milan, Italy
Current city: Milan
Ruggiero Colonna Romano and Yara De Nicola have been a couple for three years, they live together in Milan with their tiny cocker Maria. Ruggiero works in the environmental field and turn into a DJ in his free time. He is obsessed with photography as a memory record and keeps buying small cameras that he always brings along with him. Yara is a photographer working for fashion magazines such as  Self Service, Elle Collections, Grazia…She is a terrible cook but a passionate eater and is developing an interesting eye in the food area.
 

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I consider e/c natural wine shop a hidden treasure in Milan. Inside a building with an "Emergency" (that is actually an ONG) plaque outside, the first thing one might think is that is a hospital. Once passing the wall, there's a cute internal square, with Basilica di Sant'Eustorgio view. You can sit both inside or outside, which a strongly recommend for spring and summer days. A nice place for just passing by to grab a bottle of wine and drink it at home, having a glass of wine (they have many options) or enjoying a relaxed evening.
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Starting from the end of the Nineties, the Gallery knew how to cut out its own space and become the reference point to lovers of historical design as well as to people following the evolution of contemporary design, above all within that more learned, poetic and visionary area shifting between production and contemporary art. Nina Yashar, the gallery founder, works with her sister Nilu and a team of five people. Nilufar took part in several editions of Pavillon des Arts et du Design in Paris and is always present at Design Miami/Basel. Nilufar has its own small manifesto, composed of three words: Discovering, Crossing, Creating. Discovering Novecento is the century of design, a source of extraordinary stories and objects which will be dealt with again for a long time, waiting just for the right time to come out of the oblivion. According to Nilufar's vision, modern antique dealing is an old definition. It is necessary to shift towards a less vague word, searching for names, projects, schools, manufactures, countries making history and deserving to be proposed again. Crossing The history of taste is a never-ending exercise of decomposition and re-composition, just like a kaleidoscope... This continuous joining together of pieces and traditions houses an open eye, heedless of labels, able to cross fences created by time, geography and cultural matrixes, aware that assonances and contrasts can be two sides of the same coin. This is the idea of Crossings, the name of two successful exhibitions Nilufar held in 1999 and 2000, a true invitation to build new visions of the world, being far more personal and freer. Creating Milan is an interesting lab and a privileged point to observe the euphoric and restless scene of design. Nilufar gives life to projects, editions, site-specific shows and publications, working both with great masters and emerging authors. Nilufar is operating in the scouting of new talents. Creating means bringing about occasions, sparkles. It means also obtaining new spaces and filling them with value for the future. Here in Italy we know how to do it: Renaissance was born here!
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