To really reach/understand a city you must live there or, at least, acting like you do. Nothing makes you feel more like a Milanese D.O.C. than stopping by Frida’s on a Sunday morning to buy some flowers. Located in Brera this tiny shop has an extraordinary colour palette of flowers and plants. After that we just take a walk in the neighbourhood holding our bunch of Brassica Oleracea and our day is made.
Website
fridas.it
Address
Frida’s, 18 Corso Garibaldi, Milan, Italy
Current city: Milan
Ruggiero Colonna Romano and Yara De Nicola have been a couple for three years, they live together in Milan with their tiny cocker Maria. Ruggiero works in the environmental field and turn into a DJ in his free time. He is obsessed with photography as a memory record and keeps buying small cameras that he always brings along with him. Yara is a photographer working for fashion magazines such as  Self Service, Elle Collections, Grazia…She is a terrible cook but a passionate eater and is developing an interesting eye in the food area.
 

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Uberta Zambeletti is a storyteller, and this shop is the one truly favourite fairytale she likes to tell the most. Wander around this cabinet of curiosities and discover how to live your own fairytale through clothing; how to look cool every day, at any moment.
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