A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company.
The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.
Hilary Greenbaum is a New York-based graphic designer and design writer. Currently a staff designer and columnist at The New York Times Magazine, she studied design at the California Institute of the Arts (MFA 2006) and Carnegie Mellon University (BFA 2001). Her work has been recognized by the Society of Publication Designers, the Type Directors Club, the Art Directors Club, the AIGA, the Society for News Design and the Output Foundation.