Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.

Jessica Walsh is a NYC based designer, art director and illustrator. She worked as an art director at Print Magazine, and at design studios such as Pentagram Design and Sagmeister, Inc. Her work has won numerous awards from design magazines and competitions, including ADC's "Young Gun" award and Print's "New Visual Artist" award. She lives and works in Chelsea with her dog momo and a fridge filled with avocados.

Joan Wong is a designer that creates visual responses to narratives. She has designed book covers for Penguin, Random House, Alfred A. Knopf, Farrar Straus and Giroux, New Directions, Simon and Schuster, and Harper Collins. She is also a frequent collaborator with the New York Times, creating spot illustrations for their articles. In 2018, she curated and illustrated a collection of online stories about “lives that could have been” called “Sister Life.”

Agnes Thor (b.1986) is a photographer and artist of Swedish heritage, now living and working in New York City. Her work has been exhibited worldwide and Mörel Books in UK published her debut book Aurora Borealis in 2010.

Alex is a New York-based photographer and videographer with a French accent