Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.

Dylan Mulvaney is head of design at Gretel. His expertise lies in translating core values, strategy, and voice into striking visual executions for clients like Apple, Netflix, MoMA, and RISD.

Wade Jeffree is a New York-based Designer and Art Director whose practice is based upon creating long-standing collaborative partnerships built on honesty and purpose within the fields of art, culture, and commerce. He believes in a life where work and play are forever intertwined. As of 2016, he runs a studio with his wife Leta Sobierajski from Brooklyn, New York.

Recently featured in Entrepreneur Magazine and known on the NYC tech scene as the interior designer of choice, Danielle has a uniquely eclectic, yet slightly industrial take on design. She has displayed her expertise in the design of high profile start up spaces like SeatGeek, Eligible, Codecademy, Venmo, Fueled, Newscred, Contently, Kitchensurfing and Gilt. As well as collaborating with General Assembly and Knotel on their respective build-outs.

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