A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company.
The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.
I am an Illustrator and Graphic Designer in Brooklyn, New York. I was born in Calcutta, India and studied Electrical Engineering in college. After working for a decade as an Engineer as well as an Analyst/Programmer in Information Technology, with a not so secret passion for Architecture and Interior Design, I changed careers to find a job that was "more creative" and fulfilling. I went back to school in New York City to study and subsequently work as a graphic designer. Currently, I am pursuing Illustration full time out of my studio in Bushwick, Brooklyn.