Neighborhood lunch place / Japanese supermarket. Love it for its authenticity and affordable Japanese food menu. Although its located in SOHO, it’s not hip, not fancy, not designed, not styled, not outstanding. Feels like a honest, family run business that makes the most out of this location for sure. Come here for Ramen, soba, sushi, and more. Try some fries with a choice of chili or wasabi mayonnaise. There’s something about them.

Part of the Marlow restaurant group, Diner is one of the more casual / rustic options. The menu changes daily and is written out (most likely upside down by the wait staff) on your table or the back of a receipt. The only constant item is the burger, which to be honest, is one of the best in the neighborhood. If they have a breakfast sandwich for brunch, get that. The fried chicken sandwich (with dark meat) is also a favorite. They make scrambled egg dishes better than most. Dinner is solid all around (they crush a steak for two). Homemade ketchup and dijon mustard are on every table, so regardless of what you get, these two condiments are worth the visit. 

If you are in need of a moment of solitude, this is the place. On my first visit I was in awe of how time seemed to stand still inside. It has now become a sanctuary from the city when I need the pace of life to slow down.

Fun shopping for very well-curated vintage. It feels like a series of art galleries that sell clothing and housewares.

4 billion dollars later.... one of the most impressive Art&Design pieces in NYC.