Dylan Mulvaney is head of design at Gretel. His expertise lies in translating core values, strategy, and voice into striking visual executions for clients like Apple, Netflix, MoMA, and RISD.
I had been living in Brooklyn Heights for some time and Long Island Restaurant has been closed for as long as I could remember. Then one day, the sign was lit up and not long after the new owners had resurrected the spot with the promise to the previous owners the name and sign never changes. Order "A Martini" from the menu. It's divine. As are the french fries. They're double fried.
Its an image imprinted in everybody's mind: the background for hundreds of movies, ads and commercials. Actually standing on a saturday-night at Time Square, hearing dozens of different languages of tourists around you, and being fully emerged with the sounds and light, slightly frantic and crazy… You are in NY.